I keep a list of things I haven’t yet explained. It grows in the years when the work goes well. The questions rarely stay in the field where they began.
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003
Does making reasoning visible improve the decision, or only the record of it?
↗ Selected Work -
018
What is the feeling of being right actually tracking?
↗ Research -
047
Why does a reorganisation everybody agrees with sometimes produce months of quiet refusal?
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112
If roadmaps rarely predict the future, what are they actually for?
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131
When does (AI) making a decision easier make the judgment worse?
↗ Research
Gustav Béen
Fifteen years in product and transformation, working across digital products, organisational change, and the decisions that connect them.
Alongside that, I maintain a small independent practice exploring many of the same questions at a human scale. The work now moves between product, writing and research, depending on where those questions lead. Currently writing a dissertation on how AI affects confidence and judgment in professional decision-making under uncertainty. Currently based in Málaga, Spain.
Current Threads
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Most conversations don’t fail because people disagree. They fail when both people become more certain about the other’s intention than curious about what is happening between them.
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J. G. March, “Exploration and Exploitation in Organizational Learning” (1991). Read for a thesis about individuals; explains most of the organisations I’ve sat inside as well.
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We built one SDK so every team could ship the same look, the same components, the same way. I didn’t understand it then, but what we were actually asking them to give up wasn’t code – it was the one thing every team gets to decide for itself, once everything else has been centralised.
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When people look back on 2026, I don’t think they’ll say the limit was artificial intelligence. I think they’ll say it was organisational intelligence.
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Does the expressed confidence of an AI-generated recommendation influence the calibration (rather than just the accuracy) of professionals’ own judgments under uncertainty?
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A decision-journal tool using an LLM to help decision-makers log decisions in the moment and later analyse patterns in their own reasoning – where their confidence diverged from outcomes, where cognitive biases likely crept in.
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World-building for a science fiction novel, working title Agnosoma. Untouched for ten months. Filed here so it stays honest.
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The hardest part is rarely finding words for what someone feels. It’s discovering what becomes possible once they finally have them.